Footfall data for commercial real estate
Evidence that lets units and defends rents
Landlords, developers, shopping centre operators and agents use WhereThen's independent footfall evidence to attract tenants, justify rents at review and prove a scheme is performing — to occupiers, investors and boards.
Free demo access to five example coffee shop locations — no card required.
Why property teams use footfall data
In commercial property, footfall is the audience your asset delivers. Being able to evidence that audience — how big it is, when it shows up and who it is — changes conversations with tenants, valuers and investment committees.
Leasing ammunition
Put verified visitor numbers in every marketing pack. Show prospective tenants exactly how busy the pitch is, when it peaks and who walks past — instead of asking them to take your word for it.
Rent reviews and valuations
Support the rent with independent data rather than instinct. Footfall levels and trends give both sides of a review an objective baseline, and give valuers evidence to anchor assumptions.
Scheme performance
Track visits across a shopping centre, retail park or mixed-use scheme month by month. Prove performance to investors and lenders, and spot decline early enough to act on it.
Tenant mix and void units
Understand who visits and when, so you can target the operators an empty unit actually suits — and shape a tenant mix the catchment will support rather than one it will ignore.
Development and masterplanning
Understand movement around a site before committing capital. Compare candidate locations, see how catchments differ and test assumptions in a viability case with real-world numbers.
Winning pitches
For agents and surveyors, data differentiates advice. A location-specific footfall and catchment report turns a pitch from opinion into evidence — and gives clients a reason to choose you.
What you get with WhereThen
Everything below is available self-serve in the platform — and as raw data or a bespoke report when you need it.
How busy each location is
Precise daily counts of pedestrians and non-pedestrians for any UK location in coverage — a true picture of the traffic a site actually receives.
When people visit
Hourly, daily and monthly visit patterns reveal peaks, dead spots and seasonality, so timing decisions rest on the real demand curve.
Who the visitors are
Census-based demographic profiles built from visitors' home locations — age, household composition, education and economic activity — for the people who actually visit, not just those who live nearby.
Compare and rank sites
Score any set of locations side by side — existing sites, prospects and competitor pitches — and see instantly which comes out on top.
Points of interest and catchment
See the competing and complementary businesses around each site, and how far visitors travel to reach it.
Take the data with you
Every chart is downloadable, and the underlying raw data is available when your own analysts or models need it.
Example scenario
A landlord fills a persistent void
A high-street unit has sat empty for nine months. The landlord has been marketing it to fashion retailers — the previous use — with no interest.
A WhereThen report shows the street's footfall is actually strongest between 5pm and 9pm, and the visitor profile skews towards young professionals living within a short walk. The daytime retail story is weak, but the early-evening story is compelling.
The landlord repositions the unit for food and beverage, includes the footfall evidence in the marketing pack, and agents use it to approach operators whose trading hours match the street's real curve.
The unit lets to a bar-café group — and the same evidence supports the rent at the first review.
Work with us your way
WhereThen is more than a dashboard. Behind it is WhereData, a location-data company that can support you at whatever depth you need — from instant self-serve analytics to fully bespoke consultancy.
Self-serve platform
Instant footfall analytics in your browser. Search a location and see visitor volumes, visit timing and demographics in minutes — no data team required, and priced so smaller businesses can afford it.
Get 3 free searchesRaw footfall data
License the datasets behind the platform: hourly footfall and footfall-origin data for UK towns and cities, delivered ready for your own models, GIS tools and data warehouse.
Talk to us about dataBespoke analysis & insights
Our analysts answer your specific question — site shortlists, catchment reports, portfolio benchmarks, before-and-after impact studies — delivered as clear reports you can put in front of a board or committee.
Discuss a briefConsultancy
Work with the WhereData team on the harder problems: methodology, data integration, ongoing monitoring programmes and evidence for high-stakes location decisions.
Talk to an expertPut evidence in your next marketing pack
Send us a scheme, a street or a stubborn void unit and we'll show you what the data says — or explore the platform yourself with the free demo.
Three free searches, anywhere in the UK. See real footfall for the locations you actually care about — no card required.