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Frequently asked questions
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Data
Why don't pedestrians and non-pedestrians add up to total footfall?
Free credits
What's a credit?
Do I need a card to get the free credits?
Can I search anywhere in the UK?
Do the demo locations use my credits?
Location Intelligence
How does footfall vary by day of the week?
What is Home Origin Destination Data
How does footfall vary through the day?
How accurate is footfall data?
Is footfall the same as customer traffic?
Is understanding footfall valuable to every business?
Why is footfall important for businesses?
What is footfall data?