Footfall analytics made easy
Instantly understand visitor numbers, timing of visits and visitor demographics.
Rank and compare your sites against prospect and competitor locations with ease.




Data-driven site selection and analysis that’s simple and affordable
Enter a set of locations and instantly see how they compare and rank. Make faster decisions on new sites, staffing and growth potential based on real life evidence.
How busy is each location?
Get a true picture of how busy a location is with precise daily counts of pedestrians and non-pedestrians. Compare your existing sites with potential new ones to transform raw visitor volumes into confident, data-backed decisions.
When do people visit?
Understand when the pedestrians and non-pedestrians visit. Our timeline analytics reveal how visits fluctuate by hour, day of week and month, giving you a clear view of each location’s trading potential. Insights are presented in intuitive charts with the data available for download if you need it.
Who are the visitors?
Discover the makeup of visitors with rich demographic profiles powered by UK Census data. Explore age, gender, education, household characteristics and economic activity. Built using visitors’ home locations so you understand the visitors to each location, not the residents.
Try before you buy
With WhereThen, you don’t have to take our word for it - try it yourself. Every new user gets a free account with instant access to five real coffee shop locations, so you can immediately see the power of the platform. Explore real insights before you pay a penny.