Articles

Methodology, deep dives, and case studies.

Coffee Shop Demo Commentary

Most location data tells you how busy a place is. WhereThen goes further and reveals what kind of place it is. By analysing five very different coffee shop locations, this article shows how commuter hubs, leisure destinations, drive-thrus and neighbourhood sites each produce distinctive behavioural patterns in the data. The examples demonstrate both the accuracy of the platform and how to interpret results for prospective sites by comparing them with locations you already understand.

Lewis Lenssen

Seven Signals for Site Selection

Many factors contribute to a site being right for a particular business. WhereThen gives you the signals so you can decide make the right decision every time.

Lewis Lenssen

Why Most Site Selection Decisions Are Still Based on Guesswork

Despite the high impact of site selection decisions, most are powered by guesswork alone. This article explains why.

Lewis Lenssen

Stretch Life Case Study

Stretch Life is a brand new business and concept and has ht the ground running with three great location choices powered by WhereThen.

David Clarke