About

WhereThen is a new application from the team behind WhereData, a company dedicated to making location insight clear, practical, and useful.

We created WhereThen after seeing how many of our customers and prospects were using our data to support new site selection decisions. At the same time, we noticed that many smaller businesses struggled to work with large datasets or lacked the technical skills to analyse them effectively.

While many site selection tools are designed for large enterprises—with matching price points and complexity—we believe that's not what the market truly needs. Those products are shaped by their business models, not by customer demand.

WhereThen takes a different approach. It offers similar capabilities for understanding places, people, and patterns of activity—but in a way that's fast, accessible, and affordable for smaller companies.

The platform is only part of what we do. Through WhereData we also license raw footfall data for teams who want to run their own models, produce bespoke analysis and insight reports for specific questions, and provide consultancy for organisations with more complex location problems. If the dashboard doesn't answer it, our team can.

Our goal is simple: to help every business make confident, data-driven location decisions without needing a data science team.