Footfall data for Business Improvement Districts
Show your levy payers what they're getting
BIDs live and die by demonstrating impact. WhereThen gives you objective footfall for your district — for board reports, event measurement and, ultimately, the renewal ballot.
Free demo access to five example coffee shop locations — no card required.
Why BIDs use footfall data
Every pound a BID spends is a levy payer's pound. Footfall is the most direct, most credible way to show the district is being managed on evidence — and that your events, campaigns and improvements actually move the needle.
Levy payer reporting
Regular, credible footfall reporting shows members how the district is performing and what their levy is achieving — in numbers, not newsletters.
Event and campaign measurement
Quantify the uplift from Christmas lights, festivals, markets and marketing campaigns — by hour and by day — and learn which activities genuinely draw people in.
The renewal ballot
A term-long track record of objective data is the strongest case for re-election. Build the evidence base from year one, not six months before the vote.
Supporting individual members
Give member businesses footfall, timing and catchment insight for their own street or unit — intelligence most of them could never justify buying alone.
Benchmarking your district
Compare footfall across streets and zones within the BID, and against comparable centres, to target investment where it will make the most difference.
Attracting occupiers and investment
Use district-level visitor evidence to support inward investment conversations and help landlords fill empty units — a healthier district strengthens the levy base.
What you get with WhereThen
Everything below is available self-serve in the platform — and as raw data or a bespoke report when you need it.
How busy each location is
Precise daily counts of pedestrians and non-pedestrians for any UK location in coverage — a true picture of the traffic a site actually receives.
When people visit
Hourly, daily and monthly visit patterns reveal peaks, dead spots and seasonality, so timing decisions rest on the real demand curve.
Who the visitors are
Census-based demographic profiles built from visitors' home locations — age, household composition, education and economic activity — for the people who actually visit, not just those who live nearby.
Compare and rank sites
Score any set of locations side by side — existing sites, prospects and competitor pitches — and see instantly which comes out on top.
Points of interest and catchment
See the competing and complementary businesses around each site, and how far visitors travel to reach it.
Take the data with you
Every chart is downloadable, and the underlying raw data is available when your own analysts or models need it.
Example scenario
A BID proves its Christmas campaign worked
A town-centre BID spends a significant share of its annual budget on a Christmas campaign — lights, weekend markets and late-night shopping events. At renewal, it will need to show the spend was justified.
With WhereThen, the team compares footfall across the campaign weeks against the preceding weeks and the same period in prior years. The late-night events show a clear early-evening uplift, and the weekend markets widen the visitor catchment beyond the usual postcodes.
The results go into the annual report to levy payers, and the weaker-performing activity is redesigned rather than repeated.
Evidence for every levy pound — and a renewal case built on five years of objective data.
Work with us your way
WhereThen is more than a dashboard. Behind it is WhereData, a location-data company that can support you at whatever depth you need — from instant self-serve analytics to fully bespoke consultancy.
Self-serve platform
Instant footfall analytics in your browser. Search a location and see visitor volumes, visit timing and demographics in minutes — no data team required, and priced so smaller businesses can afford it.
Get 3 free searchesRaw footfall data
License the datasets behind the platform: hourly footfall and footfall-origin data for UK towns and cities, delivered ready for your own models, GIS tools and data warehouse.
Talk to us about dataBespoke analysis & insights
Our analysts answer your specific question — site shortlists, catchment reports, portfolio benchmarks, before-and-after impact studies — delivered as clear reports you can put in front of a board or committee.
Discuss a briefConsultancy
Work with the WhereData team on the harder problems: methodology, data integration, ongoing monitoring programmes and evidence for high-stakes location decisions.
Talk to an expertBuild your evidence base before the ballot
From a one-off event impact report to district-wide monitoring across your whole term — tell us about your BID and we'll show you what's possible.
Three free searches, anywhere in the UK. See real footfall for the locations you actually care about — no card required.